The East Midlands is close to both London and the northern powerhouse cities, and has excellent transport links thanks to East Midlands Airport.

It is home to several significant urban areas, including Nottingham, Greater Nottingham and Leicester, and boasts tourist attractions such as Skegness and the Lincolnshire coast.
It also encompasses the agricultural areas of Lincolnshire and Rutland, and Wellingborough, which is active in the British horseracing industry.
Natural beauty spots include the Peak District and Sherwood and Charnwood forests, the Wolds, Fens and Coalfields.